Category: Business Center

Great Small Business Event Marketing

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For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Can My Small Business Afford Franking Machine Prices

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An Efficient Mailroom Can Help Grow Your Small Business

Enterprises often waste money on mail even though franking machine prices are low, and its computer interface can streamline a mailroom.

Every enterprise needs an efficient method to track costs: how much is spent, and where. Small, medium and large enterprises must all do this and most have franking machines.

Inefficiency wastes money, time and always means additional costs. Even medium and large enterprises often run inefficiently; this is an unnecessary drain on resources especially when renting a franking machine prices can be as low as 15 per month. And in addition, franked mail is 30% cheaper than stamped mail.

Lets Talk About Performance

Franking machines are quieter and more efficient than ever. The technology is neater: they are no longer the hulking eyesores that people expect. They dont take up as much space – for small businesses a franking machines can be a sleek desktop device.

The latest generation of franking machines are a wide range of models to suit any business. Franking machine prices have to reflect a businesss budget and are graded by the quantity of mail the business sends out per month.
A weighing platform makes sure you never pay more postage than you need to, which is one reason why a lot of stamped mail costs the sender more than it should. The weighing platform is controlled from the password protected control centre; here you allocate mail into pre-programmed accounts, eg: public relations department, and can review their account history over a 13 month period.
Franking supplies – ink toner and labels – are as inexpensive as franking machine prices, but you can reorder them using the control panel.

Small Businesses With Low Requirement
If youre a small business with a low budget and requirements you can find franking machine prices as low as 5 per week. Often these include a free trial. NeoPost offer trials of their award-winning Autostamp 2, for example.

Small Businesses With Medium Requirement
Small businesses sometimes send more mail than larger companies – it depends on the nature of their work.
For medium requirements, the U40 is not a bad option at all. It uses digital inkjet technology so can frank a clean logo onto your mail, which is useful for marketing purposes. And if your requirements increase you can attach extra parts many franking machines are scalable, and come with scalable franking machine prices too.

Title Nigel Mayne And The Small Business Franchise In 2011

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As February rushes by, those New Year resolutions may be turning into distant memories if not forgotten dreams. Except for that one significant promise, to become master of your own destiny and invest in your own business.

If you are dreaming of owning your own business, there are some trends in your favour. Slow to moderate overall economic growth in many countries hard hit by the recession is forecast to continue through 2011. In the US, the small business sector remained in recession in 2010, lagging in recovery, and is now predicted to see stronger demand and better business conditions this coming year. Key trends seen as driving the growth of small business are
small manufacturing businesses in niche markets aided by technology making barriers to entry lower,
the weak dollar aiding US manufacturing cost competitiveness,
the internet becoming more widely known to small business as a low cost way of sourcing and selling goods and services.
Small business growing more familiar with and making greater use of social media in their local marketing efforts -think Groupon Inc and its highly successful coupon business supporting local deals!

When time is not on your side, the resilient and proven franchise business model allows you a faster and often comparatively risk adverse track to generating positive cash flow. Although its your own business, you don`t have to go it alone making a proven franchise operation a smart choice. Strong viable franchise opportunities are there for the qualified buyer, so how to join that select group?

Access to financing from traditional sources is expected to remain tight in the US throughout 2011, in spite of the Governments continuing efforts to support small business through tough times. We recommend that potential franchise buyers be cautious when selecting companies to do their 401(k) rollovers or when selecting a financing company with all of the fraud that has occurred in the banking sector over the last several years, finding a reputable company to provide your financing is more important than ever and a winning point in your favor with franchisors.

MatchPoint Franchise Consulting Network was founded in 2006 with a mission of helping companies expand their franchise networks and improve their system. The advice offered freely to franchise buyers by MatchPoint consultants is vital to the buyer in making a better, prudent, buying decision. The advice offered by our consultants does not make us lawyers; it is there to help the investor with a high quality due diligence process.

MatchPoint consultants know the red flags in the investment field. It takes the very few promoters that practice business fraud to taint the dream of the franchisee and their family.

That`s where seeking the independent advice of an expert franchising consultant is prudent and invaluable.

Easily Build a Small Business Website with WordPress

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WordPress is one of the most essential and highly flexible content management system. It serves as one of the founder for a blog or for fully fledged small business website especially for the online marketing or ecommerce. Now it has become easy to add new pages and post to your blog with WordPress built site. It does not require any HTML, CSS or any other mind numbing acronyms.

It’s quite easy to customize the look of your website in order to make it unique. Hundreds of Plugins can be added in order to add new capabilities thereafter your site will become search-friendly. By adding All in One SEO Pack you can easily optimize each and every page/post in order to boost website in search engine ranking. So in order to build a site like this for small business website you will have to download WordPress from WordPress.org. Here the software is free this is due to its open source feature. Adding to its better features you can also avail themes and plugins in free. Here the only thing you would have to do is to pay for the web hosting that would be as low as $6 per month. Or on the other hand you can also host WordPress site on your own server.

Thereafter you will need web hosting service that supports PHP version 5.2.4 or greater along with MySQL version 5.0 or greater. In this situation Apache or Nginx is most recommended. It is most robust and full of features for running the WordPress inorder to create free wordpress site. After this work will be done without any problem. In the directory Web hosts is listed here you would have to select Bluehost, in this the service is featured in a very prominent manner, it provides unlimited disk storage, monthly data transfer and email address.

Bluehost hosting account has become quite easy with Bluehost installing WordPress. One would only have to install it by using Bluehost’s Web-based control panel and then follow the steps 2 through 6 to create wordpress site free.

Starting a small business online,500in15,500 in15 review

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Starting a small business online

How to take the first steps to starting a small business online. Today you can easily access anything from online shopping to job information online with just a click of your mouse.

If you already have an idea of the kind of business you plan to start you can begin by researching on the internet to see if this is something people are really searching to buy. You need to establish there is a demand for your idea. If not, however good you think it is, it is not likely to be successful.

If you are not sure exactly what your business will be you can browse the internet to find ideas. You can also visit your local bookstore and look for books and magazines on topics of interest to you. Again you should make sure there is a large group of people, or market, for this product or service.

By browsing the internet and clicking on a few sites of interest to you, it is easy to start an avalanche of information flowing into your email inbox. If you are venturing online for the first time and you have no previous experience it is very easy to feel overwhelmed very quickly. Most people seem to experience what is now referred to as “information overload” at some time.

One way round this problem is to look for an online marketing offer which will help starting a small business online a little easier. There are many online marketers offering a solution to your problem but how can you choose a good fit for you? Beginners in the online business field are often referred to as “newbies” so this is a good place to start.

You should look for an offer that concentrates on the basics for any online business rather than the latest trend at this time. If you can find a course that will take you step by step from the creation of your website, setting up your offer and getting visitors to your website this will reduce the time it takes. Why start from scratch when there are plenty of proven systems that work already.
I highly recommend you stick to one method to start with.

Enjoy the 5 minute video

Save Money with Small Business Management Software

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Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.

One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.

As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:

Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.

By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.

Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.

As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.

These are just a few of the ways in which small business management software can save a business money each month.

Top 7 Small Business Tax Tips

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Here are seven ways for owners of small businesses to save money on their taxes.

1. Incorporate Yourself: If you`re still a proprietor or partner of a business, it`s time to incorporate yourself. Not only will you limit your liability, but you may enjoy lower tax rates on small business income and other tax advantages as well.

2. Be Home Based: If possible, continue (or switch to) being a home based business. Not only will you keep your overhead down, but you will be able to write-off (or deduct) the business use of your home.

3. Income Split: Pay reasonable wages to your spouse and children. In this way, you can legally divert income taxed at your higher rate to your family members that are in a lower tax bracket.

4. Rearrange Your Affairs For Maximum Tax Savings: Can you make some changes to turn your hobby into a moneymaking business? Can you use that extra room in your house as a home office for your business? Can you arrange to use your car more for business purposes? Can you arrange for more of your entertainment expenses to be business related?

5. Document Your Expenses Well: Do you document your expenses well so that they would survive a tax audit? Have you kept a mileage log so that you can prove the percentage business use you claim for your vehicle? Have you kept receipts for all your entertainment expenses and listed the business purpose on the back of each receipt?

6. Be Punctual: File all returns and pay all taxes due (income, payroll, sales, et cetera) on time. This way, you avoid expensive late filing (and payment) penalties and interest.

7. Develop a Tax Planning Mindset: Some people only worry about their taxes during tax season. However, you will save a fortune in taxes, legally, if you make tax planning your year-round concern. Do you make business and personal purchases, investments, and other expenditures with tax savings in mind?

Content Writing Service – How To Start A Small Business Web Content Writing Service

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Do you have a knack for writing? Well, why not put your talents to good use and start earning money through your writing? If you have been excluded by the editors of the publications high forehead bigger than you always wanted to work and have resorted to bogging just away his thoughts, then why not put your own little web content writing service company ? As for having enough capital, so do not really need much except for his team – which, obviously, and a reliable Internet connection – this is an absolute necessity, and, of course, natural talent in writing.

Bearing in mind that what you are trying to establish here a small business content website writing service, you just about to start or small businesses who are still fighting their way into the possibility of settling in the market or to grow your business. You can start offering such services to potential customers, of course, try to avoid a budget can really afford and do not dwell on the benefits. If you ask by a huge professional immediately, so expect your potential customers to easily get off and decline their offer. Remember that, given the economic situation these days, companies are really doing their best to make ends meet while still being able to make a profit. Try to reason with them how to put your own website and you and helping manage the content of the website will boost sales of their companies to be able to reach more potential customers without having to spend so much on advertising, etc. Try to find a creative way for you to be able to present this idea.

Launch a web page small business content writing service is not really a novel idea. Since so many people are switching to an independent career, there are more ways for small businesses to get some consultation or public relations service for much less cost compared to how large advertisers and agencies Advertising usually charge. Would also be very beneficial if you are able to provide you with samples of their work. If you have already finished writing public relations, web content writing and editing, or have worked in advertising, then you will be able to provide its customers with an impressive body of work just so they will be able to get an idea of style. If you and your prospect are apparently different styles, trying to properly assess your client has a point. Do not be overly biased and imposed his personal style and taste of its customers, try to work with them and adjust to what they want, what your company needs, after all they are paying to do just that. However, when they are a bit hesitant to the suggestion that you are a customer, to voice their concerns and hope that the two of you will be able to find a solution.

Unsecured Small Business Loans Easy Financing Without Collateral!

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Statistics prove that the demand for unsecured small business loans have been rapidly increasing over the past few years. The idea of an unsecured loan creates new financial horizons for individuals that may not have collateral. This is also of special interest to new business owners that are interested in entering a new business venture. Potential business owners are always interested in a business loan to provide working capital for their new endeavor.

The paradox when applying for most unsecured small business loan programs is that a new business owner does not yet have any collateral. This can quickly shatter a business dream. The only other consideration such an individual can have is to use his or her personal assets to secure a loan. But new business ventures have a risk associated with them, once that many people are not willing to transfer to their hard earned assets.

Collateral is often the biggest obstacle to the prospective business owner. Not only does a new business not yet have any commercial collateral to provide; but it is asking a lot for an entrepreneur to put his hard earned personal assets at risk in order to start a new business venture. Yet, without collateral, getting a business financing can sometimes seem impossible.

Small entrepreneurs, who do not have collateral to offer, find unsecured small business loans as an alternative, which help them expand their business to new horizons. They are only required to make regular repayments to the creditor without any apprehension of their business assets being repossessed by the lender in case of defaults. At the same time, small businessmen who opt for unsecured small business loans should be prepared to pay a little higher interest as compared to other credit options. However, interest rates may vary depending upon the credit history of the businessmen.

No collateral unsecured small business loan products are now available through select lenders, although they can still be relatively difficult to find among traditional banks and lenders. The revolutionizing force is coming from a plethora of web based lenders that are offering innovative new financial solutions, including no collateral loans. A variety of unsecured loan products for business and personal needs can be found via web based financial companies.

Applying for unsecured small business loans is easy, all the business owner need to do is just go on line and submit their loan details. Then the lenders will refer back to you with the loan decision in a few days.

Auto Attendant – Make Your Small Business Sound More Professional

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As a small business owner, it is very important to project the best of your business and impress your callers. The auto attendant VoIP phone system can make your small business sound more professional. It has extensive advanced call handling features incorporated into it to manage all your business calls efficiently and make your business look like a Fortune 500 company.

Sphisticated Call Handling Service

Without the support of a live telephone operator, the auto attendant can perform all call handling functions reliably and efficiently. Callers are greeted with professional sounding welcome messages. These messages can be personalized to present your business in a professional manner. Calls are managed through interactive, impressive voice responses as their calls are connected to extension lines.

As an initial interface in call management, it is possible to connect calls to the required extensions using a menu of options including dial by extension, dial by name, dial by department or zero out to live operator. With these professional phone services offered by the virtual receptionist, the callers will feel like they are interacting with an established company.

Useful VoIP Auto Attendant Solutions

The auto attendant offers impressive call management features which include:

Find-me/Follow-me call forwarding If you are traveling or in some distant location, the calls to your office will be efficiently redirected to the given cell numbers, home phones or other personal numbers. Calls to a certain phone extension will be routed through the predefined list one by one, until someone attends the call.
Voicemail to Email If any calls are unattended, they will be automatically directed to the voice mail boxes of these phone systems. These voice messages will be further forwarded to your email account. The call forwarding system of the PBX system offers your workers a lot of independence as they can work from home or any other convenient location.
Music on Transfer You can upload music-on-hold facility to facilitate your callers, when the calls are being transferred to a different extension.
Features and functionalities are not just limited to these. Other functionalities include groups, conference rooms, call queues and much more. The auto attendant phone system to makes your small business sound more professional and credible.

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