Articles from: August 2017

How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Generation Z To Learn The Value Of Money

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The children of the 1980s know a thing or two about extravagant consumerism. Young enough to have absorbed a tide of youth marketing messages and not old enough to have directly suffered previous economic recessions, they learned how to spend on fashion and lifestyle wants. Enjoying an adulthood of easy credit and low unemployment, they are themselves largely unprepared for the current financial downturn.

As the recession bites, Generation X must begin to instil financial smarts in their own children, dubbed ‘Generation Z’, or simply ‘Zeds’. Recent studies have shown that this new group are substantially different than previous generations – living largely virtual lives through social networking and personal entertainment solutions which remain glued to their sides, such as iPODs and mobile telephones.

These ‘digital kids’ are highly receptive to marketing messages and lack the general antipathy and derision toward overtly persuasive communications demonstrated by Gen Y. As such, they are vulnerable to poor financial management – ‘plugged in’ 24/7 and warmly accepting of marketing approaches, these young consumers are sitting ducks for exploitation.

Recent studies into this group, such as that published by social demographer, Mark McCrindle, have been accompanied by efforts throughout the community to address this emerging issue and protect young consumers. Financial institutions throughout Australia have taken up the baton to promote financial literacy in line with Corporate Social Responsibility Initiatives (CSR) and independent organisations have begun to take more targeted steps toward education in financial management.

US financial expert Loral Langemeier, identifies a lack of positive information on financial matters as applicable to young consumers and has collaborated with Australian organisation, Money Toolkits, to develop a ‘how to’ text for parents to use as a blueprint in developing financial literacy in children.

“This generation is exposed to more marketing messages, much earlier than previous generations,” claims Nicole Clemow of Money Toolkits. “It is so important to reach them with positive messages that show not only can you manage money responsibly but you can build capital and personal wealth and create a comfortable lifestyle for yourself.”

In the book, Loral Langemeier – a respected financial expert worldwide, has outlined the lack of capacity for teachers to handle this material in schools:
“Very few are likely to be able to model and teach how to become an entrepreneur and/or how to make money work for you through investing in assets that generate income. Most of them never learnt it themselves and don’t have it on their radar as being important. They are more likely to teach what they model themselves -study hard, go to college (university) and get a secure, well paid job.”

Trendy Trade Show Booths Attract Crowds

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Trade show booths come in various styles and sizes to suit the marketing needs of different companies. These can be custom made, bought ready made or simply rented. Creative businesses like a custom made booth and spend hours creating the unique design to attract the public. After use, these booths stay in storage and are brushed up and used as and when required.

Many companies spend thousands of dollars to beat their competitors at the show. Marketing staff research and locate the best resources for building and renting a booth. Promotional experts are hired to ensure the show is a success. Everyone wants a booth that wows the visitors and attracts throngs of people, so they can introduce their new products and make business offers in a fruitful manner. When it is time to get organized for the trade show and your booth is found damaged in the store room, it is a good idea to rent one.

Whether you are going for a local or an international trade show, the rental companies offer a variety of options at an affordable price. You can rent the booth for a day or a week. The company will come out and set up the stall for you and take it down as well. They will take care of the lighting and connectivity issues as well. You can order as many tables, chairs, or sofas as you like. Marketing executives who like entertaining guests ask for a coffee set up, while many traders like a very luxurious booth so they can conduct on-the-spot business in a nice ambiance.

Using the proper colors for the booth will give you a corporate look and style so you can impress the public in an effective manner. Learn more about the latest features that you can add to your booth this year. Everyone wants to see something new all the time and being unique often helps attract crowds at the trade show booths.

Most rental companies are well aware of your industry and trade show booth requirements. They will use your company logo, graphics, and set up a video display for your promotional videos as per your instructions. Trade shows are a great way to get business partners, and if they can visit your booth and get the business message they want at a glance, it means you have done more than half of your job quite well.

You can get your booth designed and built by the company and they will store it for you at no extra cost. Anytime you want to enter an exposition, simply call them and they will set it up and take it down for you at no extra charge. Trade show booths help make your show successful. These can be custom made, bought ready made or simply rented.

Premium Finance – Wealth Creation Calculator

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Premium Finance boasts of various wealth creation strategies to help you effectively manage your personal finances.
Managing your finances is easier said than done. Mortgages, home expenditures, luxury items, health expenses, and taxes are enough to dry up your wallet. However, that should never be the case. All it takes is some serious planning and self-discipline. In addition, Premium Finance is more than willing to help you with your financial issues. With the help of wealth creation calculator, retiring can be done early. Not only that, putting your trust in Premium Finance will also help you with consolidating debts and decreasing your monthly expenditures. Eventually, you can save more cash. Hence, you will see that you are well on your way to generating and maintaining more income.
The Premium Finance wealth creation calculator can help you choose the right investments to make. Why settle for complicated wealth creation calculators when you can have an easy-to-use and highly efficient calculator right at your fingertips?
In relation, this method will certainly reduce the amount of stress you’ll experience when handling your bills. Financial plans can be easily developed, all it takes is that you follow your financial plans tirelessly. Soon enough, you will enjoy living your life the way you want to.
Premium Finance offers a genuine and authentic service that is designed to help your personal finance and allow you the opportunity for you own investments to grow each year and offer you the retirement income you want.
Premium Finance can help find answers to questions such as:
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Books To Help Finance Your Projects After Film Courses

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You are determined to become a filmmaker. You’ve already taken your first step: applying to film schools. In Canada and abroad, there are many choices. Your life feels ripe with possibility. But you have one fear that haunts you. You wonder if you will really have what it takes after graduation from film courses to make your dreams come true. You have plenty of ideas for movies, that’s for sure. But that doesn’t mean that you know how to finance one. Here are three book ideas to calm these kinds of fears, common amongst new applicants to film schools.

1. 43 Ways to Finance Your Feature Film by John W. Cones

In this book, entertainment lawyer John Cones shares his insider knowledge gleaned from almost two decades helping independent filmmakers navigate the multifaceted world of movie financing. Although the author is based in Los Angeles – where else? – the book includes a discussion of financing from countries other than the United States, and is, therefore, appropriate for new applicants to film schools in Canada and abroad.

This book may turn up on the curriculum of your film courses, but there’s no harm in beginning your research early. Reading on your own increases the likelihood that when you do finally graduate that you will have a firm grounding in such topics as:

industry financing (What is this? It is basically funding by your peers, i.e., other, more established graduates of film schools)
investor financing
lender financing

2. The Fundraising Houseparty: How to Get Charitable Donations From Individuals in a Houseparty Setting by Morrie Warshawski

Although this book could be of use to any kind of fundraiser, it is written with filmmakers in mind. The author explains how graduates of film schools can organize a compelling event, touching on such details as:

planning committees
invitations
food and drink
presentations
thank yous

Warshawski emphasizes the importance of graduates of film courses appealing to the emotions of their potential donors, something to which their craft, fortunately, is uniquely well suited. What is the role of film schools if not to teach students how to appeal to the emotions of their audience?

3. Shaking the Money Tree, 3rd Edition: The Art of Getting Grants and Donations for Film and Video, also by Morrie Warshawski

In this book, Warshawski tackles that topic of supreme interest to staff and students of film schools in Canada and abroad: how to write a winning grant application. This kind of knowledge can even help students in film schools finance their productions for film courses.

If you are anxiously awaiting a wave of fateful letters from films schools in Canada and elsewhere in the world, calm your nerves by advancing your studies on your own. Who knows, it may help you finance one of your film school’s productions once you finally do get that longed for acceptance letter!

Joint Stock Commercial Bank For Foreign Trade Of Vietnam (vcb) – Strategic Swot Analysis Review

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May, 5, 2014 : Company Profiles and Conferences presents a Company Report on “Joint Stock Commercial Bank for Foreign Trade of Vietnam (VCB) – Strategic SWOT Analysis Review”, which provides retail banking services, such as savings, and demand and term deposits, e-banking products, such as SMS banking, online savings and Internet banking. Vietcombank has ATM machine locations in Ho Chi Minh City, Hanoi, Lieu, Bac Giang, Bac Ninh, Pacify, Binh Duong, Ca Mau, Dong Nai, Dong Thap, Binh Thuan and An Giang among others.

Summary

Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) is a commercial banking services provider. The bank offers worldwide trade and traditional services such as capital mobilization, capital trading, credit, and project financing among others. It provides retail banking services, such as savings, and demand and term deposits, e-banking products, such as SMS banking, online savings and Internet banking. Vietcombank has ATM machine locations in Ho Chi Minh City, Hanoi, Lieu, Bac Giang, Bac Ninh, Pacify, Binh Duong, Ca Mau, Dong Nai, Dong Thap, Binh Thuan and An Giang among others. The company operates an estimated 400 branches and transaction offices, along with 1,700 automated teller machines and 22,000 points of sale in Vietnam. Vietcombank is headquartered in Hanoi, Vietnam.

Joint Stock Commercial Bank for Foreign Trade of Vietnam Key Recent Developments

Jul 11, 2013: EVN Signs $690.47m Credit Contracts With Four Banks For 1,200 MW Lai Chau Hydro Power Plant In Vietnam

This comprehensive SWOT profile of Joint Stock Commercial Bank for Foreign Trade of Vietnam provides you with an in-depth strategic analysis of the company’s businesses and operations. The profile will give you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of the ‘Profile on Demand’ Service, covering over 50,000 of the world’s leading companies. Once purchased, We will comprehensively research and author a full strategic analysis of Joint Stock Commercial Bank for Foreign Trade of Vietnam and deliver this direct to you in pdf format within two business days (excluding weekends).

The profile contains critical company information including,

– Business description A detailed description of the company’s operations and business divisions.
– Corporate strategy Analyst’s summarization of the company’s business strategy.
– SWOT Analysis A detailed analysis of the company’s strengths, weakness, opportunities and threats.

Due diligence – the key to every investment

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Due diligence is the term commonly used for investigation of any kind. People in todays world are extremely cautious before entering into any kind of investment whether it is stocks or assets. Investment due diligence involves performing a thorough check up on the property before investing. In case of stocks or hedge funds, the person can perform due diligence by going through the prospectus and checking on the fund managers background and capability. Investment due diligence when it comes to property, requires a specific check list which takes care of the authenticity of the transaction and acquisition, as in the case of industries. An effective checklist will contain the financial background of the principal, the physical condition of the property and the marketing capability of the place. If the due diligence investigation is performed properly then the buyer can avoid himself from getting into a trap.

In case of commercial properties, the commercial landlords often conduct a thorough due diligence investigation. Preparing a proper acquisition due diligence list is very important for commercial property investors. They must look for the underground and storage tanks, drinking water taste reports, radon and remediation reports, plans and survey report and also visit the site physically to track any kind of disputes between the seller and the buyer.

The Merger and Acquisition (M&A) activities are mainly dependent on the analysis of due diligence. It mainly involves financial and legal due diligence. The merger and acquisition by companies take a deep look into the financial assets, articles of incorporation, market value, technology and the competency of the company. Once a company decides to sell the property, the bank is taken into confidence to keep the M&A accounts. Then the property is given to the investment bank; thereafter, investment banking due diligence starts playing its role. The bank goes through the legal points and discusses the litigation issues before the sale.

In the case of rental residential properties, there is also an effective due diligence method. This method is commonly used by collection agencies appointed by the landlords to track the default tenants. The collection agencies use the skip trace tools to track the contacts of the faulty tenants.

So, whether it is a small or big investment, due diligence investigation plays a pivotal role in property investment. Proper investigation can result in fruitful investment and can take you a long way. Consult the masters and invest today!

Honest International Bank Account Number Articles

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We must moreover abstain from creating on the web banking in community places plus about general public Wi-Fi hotspots as these people can mostly become less dependable. If it really is inevitable, nonetheless, consider using a VPN as this may encrypt a facts and create it harder for snoops to find out or disrupt a communications. You should moreover usually render certain to record over properly whenever your need complete plus never leave their web financial session unattended. If you notice any unauthorised deals, strange activity or everything dubious, call your financial immediately. I absolutely thought your see less user behind the teller line than you performed actually a decade before,’ Jurney said.

Although net banking entails chances and imposes specific difficulties, there are numerous functions offered by information technology. To get these pros, it is actually vital for 1 to educate himself regarding the threats, plus the tips he’ll be in a position to take to defend their financial data plus marketing and sales communications. It’s also essential to discover the liberties plus obligations because an online financial customers, in purchase to render an improvement to one’s very own economic well-being. Anyplace Banking ” is actually complete by connecting of metro divisions through satellite linked communication community making use of VSATs and on-line desktop system. Inter-connectivity from satellite-based correspondence channels become much much more reliable plus effective as compared to ground-based leased outlines.

Look for specialist details on the subject of open bank account online and …, or perhaps Bank Account Without Credit Check prior to when you make your choice.

Honest International Bank Account Number Articles

Although there are worthwhile alternatives to traditional banking , perhaps the greatest ways to save yourself time plus money is to have a mixture of reports. If you is qualified for a credit union, then saving with them are possibly the greatest choice because you can easily get remarkable rates plus an individual are able to borrow money at a much more fair rate if you require to carry out very in the future. You could combine this with a web account to pay the bills, as this enables one to pay bills immediately and manage a income most effectively thus which you constantly pay on time.

Consular Identification Card – Find about from the consulate whether there are this card or perhaps not. Some financial institutions now recognize it as a kind of identification.Individual Taxpayer Identification Number (ITIN) – We can sign up for an ITIN amount without having any social security number. It’s only to record the earning for tax reasons. A number of banks include today considering it because a form of identification. Zwiebel declined to discuss particular details regarding which branch regarding the employees plus future of the strengthening, which PNC owns. But she said PNC does its ideal to spot employees at various other branches, and normally puts the developing up for sale.

What To Look For In The Best Franchise Opportunities

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There are many factors in determining what the best franchise opportunities are today. It would be easy to say it depends on the potential franchise owner and you’d be right. However, from a business perspective, it’s crucial to look at all the positives and negatives of typical franchises to see which ones have more positive attributes than negative attributes.

First let’s look at the positives in franchise opportunities. Franchises are successful because they have proven systems that work therefore business owners don’t have to go and ‘reinvent the wheel’. The best franchise opportunities usually have very strong name brands that are well established along with a streamlined training system that when followed will usually produce success. More positives include having pre-established relationships with vendors and suppliers, clear cut marketing initiatives and somewhat of a quick time to get up and running.

On the other side, owning a franchise has a few limitations. For the most part, you are NOT allowed to modify your pricing, promotions, advertising, processes, etc. You are somewhat limited in your creativity which can be a good thing or a bad thing. You will most likely have territory restrictions, royalties that you have to pay on gross sales, you have to contribute to an advertising campaign and sometimes you have to open your store where the company says.

Furthermore, to become a franchise owner you usually have to have good credit, a considerable net worth and you must receive approval from the company to own a franchise. That kind of sucks because someone has to ‘approve’ you to be an entrepreneur. Finally, most franchise will NOT make you wealthy by only owning 1 franchise. It usually requires owning multiple franchise because they just aren’t scalable.

The best franchise opportunities today are really defined by 2 main factors. The first one is choosing a franchise that is in 100% alignment with your values and something that you’re really passionate about. No matter how many ‘positives’ or ‘negatives’ your franchise might have, if you’re not 100% passionate about the business, industry, products or services, you’re not going to be very successful because you’re just not that into it.

The second main factor involves having a lot more positives in the franchise model meaning that some of the traditional business bad things don’t exist. In today’s economy, online franchises really have a lot of benefits and positives without the traditional headaches or traditional pitfalls of owning a franchise.

When determining the best franchise opportunities for you and your family, always do your due diligence, never leave any stone unturned and make the best decision based on what’s aligned with your goals and values and what you’re 100% passionate about.

The right way to Do away with Bank card Financial debt Rapidly – You must Go through These Simple a

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The financial system is inside the toilet. Though the information everyday people say we are recovering, you might still really feel like we are in a recession. If you ever experience this way, you are not by yourself. Huge amounts of Americans are from do the trick and stressed with debt. On the surface it appears as if there is absolutely no clear way out, but appear somewhat deeper with me and we will find how you can get from financial debt quick and in turn alter your lifestyle for that more desirable.

To start with Action – The amount financial debt do you might have?

If you wish to see change, you might want to see in which you could have been. The initial action puts the ball with your court – Sit down and figure out simply how much debt you have got.

2nd Action – Cut back again and preserve hard earned cash

This is also known as a financial debt food plan. What you do here is glimpse more than each and every single expense as part of your existence which has a magnifying glass. Prioritize everything and make a decision what demands to stay and what can go.

3rd Action – Give attention to long term plans

Have you actually wondered why many people are far more effective and wealthy than other people? Solution.. Drum roll please! The secret is they focus on long term monetary ambitions. In place of making impulse buys and living with the moment, these men and women search way down the line and make selection by how they’re going to be affected years from now. Start thinking like this and you’ll see your banking account expand like insane!

Fourth Action – Financial debt Settlement Providers

I have chosen my Prime Recommendation for Having Guide Now. You can, certainly click to the hyperlink, enter your tips, and see your life alter for the more beneficial by getting from Financial debt Quick

Now you’ve got the knowledge and knowledge to obtain out of bank card financial debt. Be sure that you construct a plan to ensure you can get back on your feet even quicker.

Up coming, take a search at easy methods to get rid of credit card debt to ensure you’ll be able to see which piece with the puzzle that you are lacking in eliminating credit card debt.

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